The Business Vision And Mission

Week 2 [Topic 2 : The Business Vision And Mission]

Vision and mission is very important in every aspect of our life. In this topic, we describe the nature and role of vision and mission statements in strategic management. Why is it the vision and mission of the company really important, the answer is because it will be like a guideline to achieve what are the purpose of the business. If we know clearly what are the vision and mission, and we as the worker or the president of the company will put our full effort to gain the benefit from the strategic management. Simple explanation for vision and mission is:

• Vision: should answer 'what do you want to become?', and should be short and clearly understand. 
• Mission: how to make vision come true. It also called creed statement and statement of purpose.

Example of vision statement from several company

The important of vision and mission statement

1) to ensure unanimity of purpose within the organization

2) to provide a basis, or standard for allocating organizational resources

3) to establish a general tone or organizational climate

4) to serve as a focal point for individuals to identify with  the organization's purpose and direction

5) to specify organizational purpose.